How to Think Big Series
What I Learned From a Fruit Seller at the Traffic Signall
A few weeks ago, I stopped at a red light in Pune. A fruit seller walked up to the cars, balancing a basket of guavas. Nothing unusual. But then something happened that stayed with me long after the signal turned green. While most sellers around him were shouting prices, trying to grab attention, this man spoke softly and confidently.
“Madam, if you like them, you can order online too. I deliver through WhatsApp.” He didn’t say it like a gimmick. He said it was like a system. Then he handed me a small card. His number. A QR code. And a simple line that felt like customer care in two seconds. A fruit seller. With a QR code. With delivery. With repeat orders built in.
No MBA , No fancy English, No website, Just clarity, Just intent, Just big thinking,
And that’s what hit me!
Sometimes big thinking looks like a man at a traffic signal who understands one thing better than most educated professionals.
- If you want to grow, you can’t rely only on walk-in customers.
- You build a relationship. You create a process. You make it easy for people to come back.
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